Intelligence Capabilities, Not Feature Lists
Every capability in Allure exists to bridge your data sources and your strategic decisions.
Start Free Trial →The Intelligence Stack
From data capture to strategic insight, every layer works together
{
"event_type": "signup",
"user_id": "user_123",
"utm_source": "linkedin",
"utm_medium": "social",
"utm_campaign": "launch_week",
"referrer": "linkedin.com",
"landing_page": "/features"
}Foundation: Complete Journey Mapping
Why it matters: You can't understand what drives conversions without seeing the full path. Most attribution tools miss touchpoints or require complex setup.
Allure captures every interaction automatically—from first discovery through conversion. One API key. No configuration required.
- Automatic UTM capture (source, medium, campaign, content, term)
- Referrer tracking and landing page analysis
- Cross-session persistence (anonymous → authenticated transition)
- Unlimited event tracking (pageviews, signups, purchases, custom events)
Layer 2: Multi-Model Attribution
Why it matters: Different questions need different attribution models. First-touch reveals discovery channels. Last-touch shows conversion triggers. Linear credits the full journey.
Allure calculates all three automatically—then decides which matters most for each insight based on your data patterns.
- Three models calculated on every conversion
- Configurable attribution windows (30/60/90/unlimited days)
- AI determines which model tells the most meaningful story
- Channel quality scoring (value per lead, not just volume)
The pattern is clear: people discover you socially, then validate with search before buying.”
Layer 3: AI Intelligence Synthesis
Why it matters: Raw attribution data doesn't make decisions. You need someone to analyze patterns, identify what's working, and recommend next actions.
Every Monday, Claude analyzes your complete attribution data—quantitative metrics and qualitative insights—then writes your executive brief in plain English.
- Pattern recognition across attribution models and qualitative data
- Context-aware analysis (which attribution model matters for which insight)
- Actionable recommendations (“do more of this” not “here's data”)
- Dynamic visual selection (shows the one chart that matters most)
Layer 4: Qualitative Integration
Why it matters: Attribution data shows what worked. Customer conversations reveal why it resonated. Most tools miss this entirely.
Allure integrates with Nosie (conversation intelligence) to combine quantitative attribution with qualitative customer insights. See patterns others miss.
- Automatic integration with customer conversation data
- Semantic search across customer feedback (embeddings-powered)
- Pattern detection: “3 engineers mentioned docs this week”
- Woven naturally into weekly narrative (not a separate section)
Layer 5: Delivery & Integration
Why it matters: Intelligence is only valuable if it reaches the right people at the right time in the format they need.
Receive insights via webhook (push to Slack, Notion, your custom systems), view in dashboard, or both. Your intelligence, your workflow.
- Scheduled delivery: Monday 6am in your timezone (configurable)
- Webhook delivery: Push reports to any endpoint (Slack, Notion, etc.)
- Dashboard access: View current week + historical archive
- REST API: Full programmatic access to attribution data
Built for Scale & Sophistication
Everything you need as your attribution intelligence needs grow
Multi-Product Portfolio View
Track multiple products from one account. Get product-specific insights plus portfolio-level intelligence showing cross-product patterns.
Configurable Time Windows
Analyze attribution with 30/60/90-day windows or unlimited lookback. See if your conversions have a long tail or happen quickly.
Historical Report Archive
Every weekly report saved and accessible. Track how your attribution patterns evolve over quarters and years.
On-Demand Generation
Don't want to wait until Monday? Generate attribution intelligence anytime you need it—mid-week check-ins, board prep, strategy sessions.
Enterprise-Grade Security
API key authentication, row-level security, SOC 2 compliant infrastructure. Your attribution data stays private.
Unlimited Event Tracking
No caps on events, users, or products tracked. One price, unlimited intelligence. Scale without surprises.
Join the Founding Members
Be among the first to experience attribution intelligence written for humans, not dashboards.
Join Waitlist →Early access • Founding member benefits • Launch updates