Your Weekly Marketing Intelligence Brief
The attribution intelligence you'd get from a seasoned CMO—delivered Monday mornings. Plain English. Zero dashboards to check.
Be the first to know when we launch • Early access for founding members
The Attribution Intelligence Gap
Most tools give you data. You need intelligence.
Attribution Tools Give You Data
You get metrics, graphs, conversion funnels. But you still have to interpret them yourself.
You Need Intelligence
What worked this week? What should we do more of? Where's the momentum?
Documentation Over Dashboards
You don't need another tool to check. You need insights delivered as clear, written intelligence.
How Allure Works
Three steps to intelligence-driven marketing
Track the Journey
Drop in one API key. We capture every touchpoint—UTM params, referrers, conversions—across your entire customer journey.
Analyze Attribution
We run first-touch, last-touch, and linear attribution models automatically—then tell you which matters most for your patterns.
Receive Your Brief
Every Monday at 6am, receive your executive brief. Forward to your team. Reference in planning. Build momentum on what's working.
Built for AI-First Marketing Leaders
Attribution Intelligence, Not Attribution Tracking
We analyze first-touch, last-touch, and linear attribution—then tell you which model matters most for your specific patterns this week. No need to interpret the data yourself.
Documentation as a Discipline
Every Monday at 6am, you get a written brief. Forward it to your team, discuss it with your board, or feed it to your strategy systems. Clear, async intelligence that fits how modern teams work.
Connective Tissue
Allure bridges your data sources and your decisions. It's the intelligence layer that helps you see what's working before the quarterly review. Strategic foresight delivered weekly.
Executive Intelligence, Not Vendor Reports
This is what your Monday morning brief looks like. No jargon. No fluff. Just the patterns that matter.
We had a solid week. LinkedIn drove 60% of signups—our launch week campaign is working. But here's what's interesting: Google CPC converted faster (2 days avg) compared to LinkedIn (5 days). The CPC users are searching with intent.
Our direct traffic still converts, but those journeys start elsewhere. We're seeing 3-touch paths: LinkedIn → Google → Direct. People discover us socially, validate us with search, then come back direct to buy.
Next week: Double down on LinkedIn, but tighten the Google CPC keywords to capture more high-intent searches.
Join the Founding Members
Be among the first to experience attribution intelligence written for humans, not dashboards.
Early access • Founding member benefits • Launch updates